Strikingly slender and in no way her normal self, X Factor judge Cheryl Fernangbrgbrw blah blah (her name is far too long) left a photoshoot looking gaunt, causing concern over her sudden suggested weightloss.
The Geordie lass has suggested that her recent change in figure has come about due to the recent death of her father-in-law, attempting to hit back at critics who have labelled her a 'bag of bones'.
Trying to defend herself, she said:
"It's not nice. There are people out there going through similar things to me that feel the same thing, it hurts them."
Could it be the pressure of fame, the use of clever contouring, or perhaps even the pressure to look as good as new colleague Rita Ora?