Monday, 22 December 2014

Kim Kardashian Reveals New Balmain Ad Campaign With Kanye West

Just when you thought they'd taken over pretty much everything, Kim and Kanye, the unstoppable force of celebdom strike again. This time, the power pairing have yet another intention of breaking the internet with the news that they will be appearing in their first ever ad campaign for Balmain.

Both a lover of the label, the couple are pals with creative director Olivier Rousteing, having worn many of their designs, some of which include heavily embroidered dresses and military blazers, double-breasted jackets and geometric designs, the pair have well and truly joined the Balmain army.

The promotional poster which Kim promoted on her Instagram shows a passionate embrace, with the reality star with her signature swept-back look complete with smokey eye. I don't know about you, but I feel like a 3rd wheel just looking at this hot shot. Phew!

Thursday, 11 December 2014

Keira Knightley is Pregnant With Her First Child!


I'm unnaturally excited at the news that English rose Keira Knightley is pregnant with her first child!

At the Independent Film Awards

Rumours were rife recently, but were rekindled when the star wore a rather loose fitting, but rather exquisite dress to the Moet British Independent Film Awards. This news is like, more compelling than Christmas (yeah I said it).

Ever the reliable source *rolls eyes*, Page Six confirmed that the 29-year-old who is married to James Righton is definitely with child. Okay so I'm relying on sketchy sources, but come on guys! The site claimed the Pride and Prejudice actress is more than three months pregnant and that it was a happy surprise for the pair.


"Keira and James are thrilled. This wasn’t planned, but that is how they wanted it. Keira and her stylist have been putting together looks that hide her growing bump."

She has just finished filming Everest and is expected to take a break from acting when her bouncing baby arrives. Fear not Keira fans, the star revealed she has no plans to quit anytime soon as the stay-at-home mother role isn't right for her. 

Keira is so cool, she wore shades to her own wedding. 

She said:  "Would I want to be a stay-at-home mother? No. On the other hand, you should be allowed to do that, as should men, without being sneered at."

Congrats Keira and James! 

Monday, 8 December 2014

Zoella: Entrepreneur or Marketing Tool ?

Titan vlogger Zoella staggered book charts as she hit the best sellers list for her debut novel, but it left me pondering and indeed doubting the sanity of the publishing world. 

Zoe Snugg released Girl Online last week with over 78,000 copies bought, a record-breaking number and nothing to be sniffed at. Being the same age as me, the young woman first began dishing out fashion and beauty tips back in 2009, before becoming a Youtube sensation with 6 million subscribers under her belt. 

With writers toiling over their work for years on end, struggling authors praying for their first publishing deal, and creative souls among us giving up after never being discovered, it left me wondering how a young lady could get this far this quickly. 

Zoella is, on the surface, an irrestitably cutesy figure. Tiny frame, perfectly placed dimples, impossibly silky, flowing hair and enough advice on anxiety to last you a lifetime, she is the embodiment of what teen girls look up to. But is there something deeper than simply someone behind a camera talking about something  she loves? 

The 24-year-old was today forced to take a break from the internet after it was revealed that she did not write Girl Online. Giving her game away by crediting ghostwriter Siobhan Curran at the back of her book, publisher Penguin then revealed that it was in fact Curran and Zoella's editorial team who created the novel. 

So what I hear you say.. Katie Price did it! Her pages couldn't be used as toilet paper. But do Sugg's fans care? And is this all a huge marketing ploy? 

After several ghostwriters turned down the opportunity to write Girl Online (one being offered £7,000, the other refused due to the mere 6 weeks it was planned to be written in), it's not hard to jump to conclusions about brand Zoella. 

Her blogs and vlogs are pumped full of products, beauty items are pushed as Sugg describes them creating unrealistically effective results. Rip down the facade and her blogging world is a gashed ruin of brand pushes so concentrated they have sucked the life from the talent she had. Originally a young woman with dreams of being a presenter, she is now a tiny doll, advertising a brainwashingly cute image that convinces teens to invest money they dont have in products they didn't want. The most difficult question of them all is, does Zoella even realise this herself? 

Entrepreneur or marketing tool? Has she changed the world of blogging as we know it?